Paula Deen: Out of the Lard and Into the Fire

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Paula Deen: Out of the Lard and Into the Fire

A column I wrote about Paula Deen for Marketing Daily Wednesday morning has generated a lot of interesting …

A column I wrote about Paula Deen for Marketing Daily Wednesday morning has generated a lot of interesting commentary. It begins:

Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heaps, went on the “Today” show yesterday morning and revealed that she’d waited three years to reveal that she has Type 2 diabetes because she wanted to have a plan of action in place before she did. Within a minute of admitting to Al Roker that long-circulating rumors about her health are true, she was referring viewers to Novo Nordisk’s “Diabetes in a New Light” website.

Novo Nordisk markets diabetes drugs such as NovoLog and Victoza, which Deen is promoting directly as a paid spokeswomen for a new marketing campaign that will “help you manage every day of your life,” she says.

Tellingly, the “Bites on Today” story on MSNBC carries the headline “Paula Deen: Diabetes diagnosis won't change how I cook.” When asked whether her show, “Paula’s Best Dishes,” was going to offer different fare, Deen “didn't give a direct answer, instead encouraging viewers to practice moderation,” writes Vidya Rao.

Read the rest of the story, and weigh in with your own comments here and/or there.

© Copyright Thom Forbes, 2016